Researcher says that women who use their social capital to gain high level positions succeed more than the women who do not.
What do you use your social media for? Do you use it to socialize? Keep tabs on your friends and family? Or are you using it to reach to a higher level in your career? If your answer was the last option, you are a very career oriented person who is keeping up with the modern technology as a professional.
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In research conducted by a postgraduate student Natasha Abajian, supervised by Dr Ruth Sealy, at City University, London; it was found that professional women would benefit from a better understanding of how to build, maintain and use their social capital to succeed in reaching the top.
According to Abaijan, the men and women access social networks differently. It is an observation that women usually have less access to networks typically associated with career progression.
When considered in terms of career progression, these networks are based on the principle of 'who you know and who knows you' and they are responsible for a large percentage of career progression so limited access could be a barrier to women's opportunities.
In the research, 12 women employed as a Chief Executive Officer (CEO) or Managing Director (MD) in the communications industry were interviewed to explore their perceptions of social capital and how much they believed it was instrumental in helping their careers.
The interviews were recorded and analysed. The results showed that the women perceived their social capital to have contributed to their appointments.
Abaijan pointed out that the findings of this study also revealed a difference in how the participants perceived their ability to build, maintain and use social capital and how they perceived women in general to do so.
All of the participants reported that women generally lacked the ability, knowledge or opportunity to accrue or use their social capital in the context of senior-level promotion.
The research presented today i.e on Wednesday 6 January 2016 by Abaijan at the British Psychological Society's Division of Occupational Psychology annual conference in Nottingham.