CES 2016: L’Oreal Unveils First Ever Smart Skin UV Patch

Posted: Jan 6 2016, 9:29am CST | by , in News | CES


CES 2016: L’Oreal Unveils First Ever Smart Skin UV Patch
Credit: Getty Images
  • L’Oreal unveils first ever skin sensor called ‘My UV Patch’ designed to monitor UV exposure at CES 2016

The stretchable electronic skin sensor is designed to monitor UV exposure and educate consumers on sun protection.

L’Oreal just unveiled a skin sensor at the CES 2016 today. The first-ever stretchable skin sensor is called My UV Patch. The sensor by L'Oreal is designed to monitor UV exposure.

The sensor will also help educate consumers about sun protection. Sun exposure has become a major health issue. 90% of non-melanoma skin cancers are being associated with exposure to ultraviolet (UV) radiation.

The new tech by L’Oreal addresses the health concerns attached with UV exposure. The patch has been introduced through L'Oreal Group's leading dermatological skincare brand, La Roche-Posay.

The skin sensor is a transparent adhesive that stretches and adheres directly to any area of skin. The patch monitors skin by approximately one square inch in area and 50 micrometers thick.

The patch contains photosensitive dyes that factor in the baseline skin tone. The dye change colors when exposed to UV rays. The change in color indicates varying levels of sun exposure. 

Consumers need to take a photo of the patch and upload it to its requisite app. The La Roche-Posay My UV Patch mobile app will analyse the amount of UV exposure. The app analyzes the varying photosensitive dye squares. The My UV Patch mobile app will be functional on both iOS and Android. 

"Connected technologies have the potential to completely disrupt how we monitor the skin's exposure to various external factors, including UV," says Guive Balooch, Global Vice President of L'Oreal's Technology Incubator.

"Previous technologies could only tell users the amount of potential sun exposure they were receiving per hour while wearing a rigid, non-stretchable device. The key was to design a sensor that was thin, comfortable and virtually weightless so people would actually want to wear it. We're excited to be the first beauty company entering the stretchable electronics field and to explore the many potential applications for this technology within our industry and beyond."

The patch will soon be available in the market after its CES debut. 

"With My UV Patch, L'Oreal is taking the lead in developing the next generation of smart skincare technology powered by MC10's unique, stretchable electronics platform, that truly addresses a consumer need," said Scott Pomerantz, CEO of MC10.

"This partnership with L'Oreal marks an exciting new milestone for MC10 and underscores the intersection of tech and beauty and the boundless potential of connected devices within the beauty market." 

"Together with La Roche-Posay dermatologists like myself, we share a mission to help increase sun safe behavior," added Alysa Herman, MD.  

"La Roche-Posay recently commissioned a global study in 23 countries, which surveyed 19,000 women and men and found a huge gap in consumer behavior: even though 92% were aware that unprotected sun exposure can cause health problems, only 26% of Americans protect themselves all year round, whatever the season. With the new My UV Patch, for the first time, we are leveraging technology to help incite a true behavioral change through real-time knowledge. " 

Read more about latest innovations, gadgets and the tech items coming to CES 2016 in our CES Hub.

CES is the ultimate gathering place for those thriving on consumer technology business. The CES 2016 is organized by the CTA and will consist of more than 3600 exhibitors. The convention will take place in Las Vegas, Nevada from the 6th to the 9th of January, 2016.

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M. Affan covers the hottest news that captivate the web today.




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