FitBit is officially entering the smartwatch market at CES 2016, announcing its latest and possibly the best wearable to date. Enter the FitBit Blaze, a smartwatch that focuses on fitness tracking.
The wearable incorporates on-screen workouts from FitStar, an exercise app that FitBit acquired last year. For the uninitiated, FitStar’s Personal Trainer gives users guided exercise instructions via animated images. No need to download the FitStar app; the preloaded workouts are free and accessible on the fly.
Like other smartwatches, the FitBit Blaze can measure heart rates using a technology called PurePulse, which also tracks daily activities. Another technology called SmartTrack automatically monitors activities like biking, hiking, swimming, and running.
A Multi-Sport mode lets users record specific activities like biking, cardio, running, weights, and yoga while giving real-time performance stats. The wearable also features Connected GPS, which proffers real-time exercise stats like distance, pace and minute-mile split times.
All of these nifty features are packaged in a sleek, modular frame, and covered with a high-resolution color touchscreen. Best of all, the smartwatch has interchangeable bands made from premium materials, including leather, stainless steel, and elastomer.
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The FitBit Blaze can last up to five days on a single charge, and it’s compatible with Android, iOS, and Windows devices. The smartwatch is now available for presale for $199.95 via FitBit’s website.