Campbell Soup Company is breaking from many of the other major U.S. food manufacturers and is going to start announcing whether or not they use genetically modified organisms (GMO) on their packaging. They also announced that they want to push the standard that every major food producer should have to put a label on their packaging.
The company, which is based in Camden, New Jersey, will work to support federal legislation that would have the Food and Drug Administration (FDA) and the U.S. Department of Agriculture investigate and label any food products that use GMOs. The labels will have to be clear and obvious to consumers.
Previously, Campbell Soup was on the team to stop GMO labeling.
This has been an issue for a long time in the food industry, with food makers fighting back against states that have already instituted labeling laws, like Maine, Vermont, and Connecticut.
According to Bloomberg Business, Campbell Soup “continues to oppose a patchwork of state-by-state labeling laws, which it believes are incomplete, impractical and create unnecessary confusion for customers,” according to the statement. The company “continues to recognize that GMOs are safe, as the science indicates that foods derived from crops grown using genetically modified seeds are not nutritionally different from other foods.”
Campbell, which is known for their iconic soups and can designs, said that it is optimistic that a federal law can be enacted in a “reasonable amount of time.”
Even if there isn't a law, Campbell Soups will label their products to ship all over the US. In addition to soup, Campbell’s lineup includes Goldfish crackers, Pace salsa and other items.
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The move follows efforts by Campbell to eliminate artificial ingredients from its products, a response to shifting consumer tastes. The company's goal is to remove all artificial colors and ingredients by 2018.