The White House is trying to connect with as many people as they possibly can tomorrow night for the State of the Union - especially young people. The viewership in the State of the Union address has been dwindling for years, so President Obama is taking Tuesday night's address onto social media, hoping that Americans are going to watch the even on their phones, computers, and tablets.
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If you can think of a social media site, there are chances you can watch it there.
According to ABC News, the next social media platform that they will move to is Snapchat, where they will be able to share photos and short video clips. The White House created its account today, and plans to use it to offer some behind the scenes clips from before, during, and after the speech - including some shots from the Oval Office.
However, there is a twist for Snapchat: due to the Presidential Records Act, the Snaps aren't actually allowed to disappear.
In another twist, after the address, the President will be interviewed not by Anderson Cooper or David Muir, but by Adande Thorne (better known as sWooZie), Destin Sandlin, and Ingrid Nilsen - three YouTube celebrities who are recreating their popular sets iat the White House.
"If you're an internet peep like I am, YouTube has got you covered," said Nilsen, who boasts close to 4 million subscribers on her YouTube channel.
It shouldn't come as a surprise that Obama is continuing to reach out to Americans who aren't taking in media in conventional or traditional ways.
"We'll be reaching people where they are, and making it possible for them to engage, respond, and share the president's speech themselves in new and different ways," said Jason Goldman, the White House's chief digital officer.
The White House will also release an annotated version of the speech on Genius, which will have some remarks from the speechwriter and Joe Biden.
You can also expect a flurry of White House activity on Twitter, Facebook, Instagram, Vine, Tumblr and other sites bookmarked by social media addicts around the country.
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"Obama will always be known as that president that opened the floodgates of social media," said Erna Alfred Liousas, an analyst at Forrester Research. "If the next presidency doesn't uphold it, they will definitely hear about it."