Tinder Uses 'Desirability Score' To Match Users

Posted: Jan 12 2016, 7:19pm CST | by , in News | Technology News


Tinder Uses 'Desirability Score' to Match Users
Photo Credit: Getty Images

When it comes to dating apps and websites, few have been as popular as Tinder. However, many have complained about the app because it tends to focus solely on a user's physical appearance, and not on how compatible you will actually be. Now it turns out that it is worse than you ever thought: they are ranking you based on whether or not other people think you are attractive.

Chief executive of Tinder, Sean Rad, told the Fast Company that the internal rating system they use tries to accommodating better matches by putting together people who have similar scores - which means the better looking people go with better looking people and the people who aren't as aesthetically pleasing are also matched with each other.

Every week, Tinder arranges around 1.5 million dates (1 million are first dates) and 9 million people have been matches together overall.

"It’s not just how many people swipe right on you," Rad explained. "It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it."

While the ratings aren't known to the public, you can easily figure it out based on who you are matched with. The Tinder staff members do have access, however.

Tinder data analyst Chris Dumler said that the system is similar to casting a vote, saying every time you swipe right or left on a potential match's profile, you are effectively impacting each person's ranking.

Ranking within apps isn't anything new - you can also do it in the ever popular Uber app.

Tinder was tired of the reputation they had about being a 'hook up' app and decided to use the algorithm to increase the likelihood of a match by almost 30%.

Rad was widely ridiculed for an error of judgement in a interview with the Evening Standard last year.

"Apparently there’s a term for someone who gets turned on by intellectual stuff. You know, just talking. What’s the word?... I want to say ‘sodomy’?" he said. He meant sapiosexual.

However, instead of worrying that good looking people are matched together, they should pay attention to the fact that crimes related to dating apps have increased tremendously in the last two years.

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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