Netflix is going to block users accessing its streaming service via proxy or VPN.
Netflix announces to enforce blocking of users that try to pretend to be accessing Netflix from the US, but are located in another country. This announcement comes at the heels of the global expansion of Netflix to 190 countries.
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"If all of our content were globally available, there wouldn’t be a reason for members to use proxies or “unblockers” to fool our systems into thinking they’re in a different country than they’re actually in," said David Fullagar is Vice President of Content Delivery Architecture at Netflix.
The problem are the content licensing contracts that are historically by country. Netflix thinks that at some point they will be able to have global licensing.
Netflix will roll out same or similar measures other firms do to prevent proxy access. Fullagar adds: "That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies."
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The move is going to impact also Americans who travel and want to access Netflix from outside the United States.