The display will debut to allow visitors to have a more immersive and engaging experience at the Ford exhibit.
Ford will debut a new display system at the 2016 North American International Auto Show. The display consists of a 360 degree LED video ribbon. The display will allow visitors to have an engaging experience at the Ford exhibit. The Ford booth will also showcase Fusion, F-150 Raptor SuperCrew, FordPass and other Ford products. New Ford technologies will also be introduced to the public through a completely redesigned Ford exhibit. The display will show how Ford makes lives better through vehicle and technology innovations. The visitors will also be provided with a free build-it-yourself Ford GT snap kit for kids. Visitors can also receive photos and videos of their visit using Ford’s souvenir tag.
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Darrell Bryja is the Ford global auto shows manager. According to Bryja, they want the Ford visitor experience to be as innovative as their products. The new Ford display will bring their biggest news to life. The interactive elements of the Ford display will enable families to become part of the action.
Ford expect 70 percent of their visitors to come by the newly Ford-branded Cobo Hall entrance. There will be special new concourse display by Ford there. The Ford concourse display includes historic and present-day Performance and racing vehicles. The Ford vehicles are showcased on a 78-foot-diameter revolving turntable.
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The entire convention hall is encircled by an oval made of aluminum. The oval has the 360-degree LED video ribbon encased into it. The ribbon is made up of 14 million individual LEDs which play vibrant high-definition video. The display also highlights the social media posts of the visitors with the #FordNAIAS.