BMW's Mini Super Bowl 50 commercial is a celebrity overdose.
BMW announced a Mini Super Bowl 50 ad in early January. Now more details about the Mini Super Bowl commercial have been revealed. BMW is betting on the power of celebrities in a big way.
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Update 02/01/16: Watch the Mini Super Bowl 50 Ad online now.
Using celebrities in Super Bowl commercials is very common, but is also very risky. Often times celebrity studded Super Bowl commercial do not generate the return on investment.
According to the New York Times, the Mini brand tries to win at the Super Bowl 50 with an overdose of celebrities. The 30-second Mini Super Bowl 50 ad will feature six celebrities.
The stars in the Mini commercial include tennis legend Serena Williams, American soccer star Abby Wambach, rapper T-Pain, Baseball legend Randy Johnson (The Big Unit), skateboard icon Tony Hawk and legendary Hollywood actor Harvey Keitel.
BMW selected these celebrities because they have a history with the Mini brand. Either they’ve driven in a Mini in the past or currently own a Mini or have another type of relationship with the brand.
The Mini Super Bowl campaign is under the theme "Defy Labels" and will feature the new Mini Clubman.
The Mini Super Bowl 50 online campaign is supposed to kick off today with the first teaser videos. The videos are to be released at miniusa.com/DefyLabels. As of the time of writing the videos have not yet been released.
Update: Videos featuring Abby Wambach and Serena Williams are released. Both talk about how they deal with labels and their Mini experience in the first videos for the new Mini Super Bowl 50 campaign. Watch here.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
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Read the latest Super Bowl 50 News.