The digital helper will be available via the BMW Connected which is a cloud based service.
BMW first unveiled its prototype of the cloud based BMW Connected service at the CES 2016. Now BMW is incorporating the service into a new digital helper. BMW will release a digital helper that lets drivers locate a nearby restaurant.
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The helper also provides info on free tables, booking seats and finds the best route there. The digital helper will be BMW’s way of pushing back against tech competitors.
According to BMW they want the customers to keep their eyes on the dashboard instead of their smartphones. The service BMW Connected will be out in a few months.
The BMW Connected will be installed in cars equipped with ConnectedDrive dashboard electronics. BMW came up with the system since carmakers have been under pressure to revolutionize car tech. Since the advent of Apple Car play and Android Auto the competition has been on the rise.
Carmakers are trying to make their own tech. According to BMW they have the right assets to survive in this game. BMW does not know how the game will end, but no one knows how it will end. BMW is also in talks with third-party providers e.g. weather forecasters to supply more content.
The combination of the mobile and auto industry present a new business opportunity. The revenue from data streams and connectivity components are estimated at a 180 billion-euro. The amount is equal to a $196 billion market by 2020.
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BMW has created a new unit for their tech in 2015. Dieter May is the head of the manufacturer’s digital services and business models at BMW. The unit has offices in Munich, Chicago and Shanghai and has about 150 employees.