You already know that YouTube started a new subscription service known as YouTube Red some months back, and it is a service designed to offer commercial-free and full music streaming experience to YouTube users.
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What you may not have observed is that YouTube revealed it would begin producing original movie series starring popular creators like Lilly Singh and PewdiePie among others – an idea that has had Netflix jumping onto the bandwagon to eat into YouTube’s concepts.
Netflix revealed it is also going to produce original series starring YouTube talents such as Colleen Balinger-Evans better known as Miranda Sings. Netflix speculates this move will enable it to win larger consumers to its shows, most especially young folks spending a majority of their time watching YouTube videos.
Miranda Sings reportedly has 5.7 million people subscribed to her YouTube channel, while each of her video is viewed an average of 1.5 million times. Netflix believes poaching YouTube talents such as Sings will enable it to reach digital audiences such as only Sings is able to command.
There is no doubt that Netflix is poaching YouTube’s talent and encroaching into its space, because it figures it’s cheaper to produce short niche content for internet viewership than longer 1-hour movies.
Funny enough, Netflix is not the first video company to poach a talent from YouTube. HBO, a subsidiary of Time Warner did the same with Issa Rae in October when YouTube was still playing with the idea of a subscription for its service.
Netflix is very aware that young people spend the majority of their time watching YouTube, with American kids aged 13-24 years spending an average of 11.3 hours weekly watching YouTube and other internet videos. And the video streaming company is bent on winning a portion of this market at all costs, even if it means signing up talents already owned by YouTube.
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It must however be pointed out that subscribing to a YouTube Red service in order to enjoy quality streaming music and movies costs nearly the same as a Netflix subscription or other music streaming services, and you get both with YouTube Red.