Super Bowl 2016 Sales Are Best Time To Buy New TVs: Study

Posted: Jan 21 2016, 8:31am CST | by , Updated: Jan 21 2016, 8:33am CST, in News | Super Bowl


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Super Bowl 2016 Sales are Best Time to Buy New TVs: Study
Credit: Getty Images
  • 25% of Americans bought new TVs during Super Bowl sales in 2016!

The numbers were revealed through the TV Buyer Survey conducted by the is a platform where millions of online deals are available. recently announced results from its annual TV Buyer Survey. The results reveal about 26% of Americans will be buying a new TV in 2016.

Of the 26% about 40 % are those having children. Another 25% out of the 26%, will buy a new TV during Super Bowl sales. In simpler words 1 in 4 Americans will buy a new TV during Super Bowl sales.

The numbers are 47% up when compared to 2015 sales. The survey also revealed nearly half of the buyers in 2016 will purchase their first 4K. One-third of the buyers also revealed they now stream their TV programming.

The survey also claims 18% of Americans will buy new TVs during Black Friday, while 4% will buy during Cyber Monday. About 7% of buyers will be active during December sales. 

About 55% of American buyers will be spending $500 or more on a new TV in 2016. 27% of the buyers will spend $700 or more, while 45% will spend less than $500 on a new TV. Only 4% of the new buyers already own a 4K TV. While 3 in 10 Americans will use the TV for streaming programs. 

41% of Americans wants a screen equal to or bigger than 55 inches, while 43% want new mid-sized screens. Only about 5% of the buyers want a TV with the screen equal to 70 inches or greater.

Half of the Americans surveyed declared price is the most important factor while buying the TV. Features of a TV set come second when considering the purchase of a TV. 

"Consumers are getting more comfortable buying their big screen TVs online," stated Brent Shelton, FatWallet online shopping expert.

"Early Super Bowl sales offer shoppers an opportunity to save an average of 20% or more on high-end TV clearance in January, and get them delivered in time the Big Game."

The national survey was conducted online by TNS on behalf of among 1,000 adults. 

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