Analysts look forward to Apple announcing a less than encouraging iPhone sales for the holiday quarter when the company reports its earnings on Tuesday, even as the mobile electronics company say about 1% sales increase during this period, lesser than what investors were hoping to hear - Reuters reported.
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Most affected are Apple’s iPhone 6s and 6s Plus which sold wildly after they launched September but which are now confronted with declining sales as users complain they possess fewer features to mark them separate from their distinguished predecessors.
Apple went into producing iPhone 6s and 6s Plus with the hopes that they would sell as much as predecessors 6 and 6 Plus sold when they debuted in 2014, but that does not seem to be the case with turnout of events.
According to FBR Capital Markets analyst Daniel Ives, "Apple has become a victim of their own success as the blockbuster iPhone 6 product cycle was hard to replicate as many customers are either buying an older, cheaper iPhone 6 or waiting for the iPhone 7."
Asian users had dumped Samsung’s phablets to lap up 6 and 6 Plus when they arrived, and being the fastest-growing user market, Apple had thought China would reach eagerly for the 6s and 6s Plus only to find they pulled back when they observed the not-too-glorifying features of the hyped iPhones.
Market estimators think Apple sold about 75.5 million iPhones between October and December, a figure which according to research firm FactSet StreetAccount represented 1.3% increase from records of the year before. But then there was 46% year-over-year rise in iPhone sales during Q1 of 2015, even though the company suffered the lowest quarterly sales of 6.8% in the Q2 of 2013.
Analysts further say Apple might sell about 54.6 million iPhone devices by March of 2016 as against the 61.2 million sets sold between January to March 2015.
The only hope that Apple has to bounce back might be the launch of iPhone 7 scheduled for release before the end of 2016 – with analysts saying the device should include features such as wireless headphones, waterproofing, and new force touch technology to render the home button redundant.
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On Monday, Apple’s shares was at $99.41 – having declined by as much as 10% since trading in October.