Henkel America will advertise Persil ProClean during Super Bowl 50.
Henkel North America announced today that its first premium laundry detergent brand, Persil ProClean, will get a Super Bowl 50 Ad. The Persil ProClean Super Bowl commercial will feature the brand's stain-fighting Super Hero, "The Professional."
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Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. First launched in Europe in 1907 and now sold in over 60 countries across 5 continents, Persil brings new global premium detergent technology to the U.S.
Persil ProClean's exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
The investment in a Super Bowl ad within the first year of Persil ProClean being in market shows Henkel's commitment to the success of the brand. "Persil ProClean might be a new player in the U.S. Market, but Persil ProClean means business and is here to stay," says Andreas Hartleb, SVP & General Manager of the Laundry & Home Care business unit in the United States. "A Super Bowl commercial comes with a hefty price tag but there is no better time or audience than the Super Bowl and its 100 million+ viewers to build brand awareness. For those consumers who haven't yet heard about the brand – Persil is ready for its big debut!"
Initially launched exclusively with Walmart retailers stateside, the Persil ProClean portfolio, consisting of Power-Liquid, Power-Pearls and Power-Caps.
Henkel released a teaser for the Persil Super Bowl 50 Ad. Watch it below.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
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Read the latest Super Bowl 50 News.