Buick features one of the hottest models and actresses in the car brands first Super Bowl ad.
The Buick Super Bowl 50 Ad features Odell Beckham Jr. and Emily Ratajkowski. We are much more excited about the involvement of Emily Ratajkowski in the Buick Super Bowl commercial. The 24-year-old model and actress knows how to dazzle social media. She has over 4.6 million followers on Instagram.
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Update: 02/04: Watch the first teaser for the Buick Super Bowl 50 Ad.
The new Buick Super Bowl ad spotlights the new Cascada convertible as rumored early this year.
Buick continues the "Experience the New Buick" campaign launched in 2014 with the Big Game ad.
The 30-second spot, scheduled to air during Super Bowl 50, features Buicks all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and Emily Ratajkowski.
The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products.
The Cascada, Buicks first convertible in 25 years, arrives in dealerships in the coming weeks.
Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.
"With sales surpassing 1.2 million vehicles globally for the first time ever in 2015, the Buick brand has never been stronger," said Duncan Aldred, vice president, Global Buick Sales, Service and Marketing. "Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles in a spot that delivers a mix of light-hearted humor and star-power to a global audience of millions of consumers."
"We wanted talent that represented attributes of the Buick brand and design philosophy," Aldred said. For Buick, Odell Beckham Jr. represents unique talent and commitment to excellence that mirrors Buicks commitment to performance. Emily Ratajkowski brings style which aligns with the Cascadas design and adventurous spirit."
Emily Ratajkowski not only brings style, she also brings the attention of tabloids and social media. Ratajkowski is not shy showing off her body on Instagram in sexy outfits including lingerie. She got a big career push with her appearance in Robin Thicke's "Blurred Lines" music video in 2013.
Ratajkowski is a regular on magazine covers and featured in photo spreads.
"Im thrilled to be a part of Buicks first ever Super Bowl ad," said Ratajkowski. "I got to combine my love of sports, cars and fashion, while checking off a bucket list item being in a Super Bowl commercial!"
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
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Read the latest Super Bowl 50 News.