As part of the lead up to the NFL Super Bowl 50 Ad, the NFL released a music video featuring actual Super Bowl babies.
Here is a clear casting criteria: Have you been conceived on a Super Bowl in a winning city? The National Football League today introduced its Super Bowl Babies campaign that will feature a :60 TV commercial slated for Super Bowl 50 on Sunday, February 7 on CBS. The campaign kicks off with a long-form music video that launches today.
The new commercial called "Super Bowl Babies Choir" is the latest chapter in the NFL's campaign titled "Football is Family." It features the biggest collection of Super Bowl Babies: fans born in Super Bowl winning cities approximately nine months after the game. This group encompasses 49-year-old Green Bay Packer babies all the way to year-old Seattle Seahawks babies.
"For 49 years, our fans have rallied around their favorite teams on Super Bowl Sunday and passed their pride and passion down to the next generation," said NFL Chief Marketing Officer Dawn Hudson. "We are excited to celebrate our football families by shining the spotlight on Super Bowl Babies, those fans born into a lifelong love of their team and the game."
In the anthemic commercial, created by Grey New York and directed by Lance Acord and Chris Wilcha of Park Pictures, Super Bowl Babies of all ages recruited from eight champion teams form an NFL choir. In the film, the choir sings a specially written song set to the music of "Kiss from a Rose," the international hit by the Grammy award-winning superstar Seal. Seal also makes a cameo standing on a hilltop overlooking the Golden Gate Bridge with San Francisco 49ers Super Bowl Babies.
"I was honored to be part of one of the biggest sporting events on the planet and to work with the NFL on such a fun family campaign," said Seal. "An event like this brings so many people together and to have a song I wrote 25 years ago still be so loved is very special for me. I can't wait to be at Super Bowl and be a part of Super Bowl 50 with the NFL.''
The 60 second NFL Super Bowl 50 commercial, airing on the heels of the 3rd Quarter, will be supported by 10 second teasers introducing the featured Super Bowl Babies.
The NFL worked with the eight clubs to find Babies spanning decades, including the Dallas Cowboys, Green Bay Packers, Indianapolis Colts, New York Giants, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks and Tampa Bay Buccaneers.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
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