The SunTrust bank released their first Super Bowl commercial online ahead of the big game.
The first ever SunTrust Super Bowl commercial is here. The bank has released the SunTrust Super Bowl 50 Ad titled Hold Your Breath as extended 60 second and as 30 second version. The powerful ad is titled "Hold Your Breath."
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The financial services company is comparing holding your breath with financial stress. SunTrust says that nearly 75% of Americans are experiencing financial stress, and it is affecting our nation's health and happiness.
The SunTrust Super Bowl ad's mission is to help Americans talk openly about money and take steps toward financial confidence.
"We believe that financial stress is a significant social concern, one that merits national attention," said SunTrust Chairman and CEO William H. Rogers, Jr. "We're investing in this ad because the Super Bowl is a unique and proven forum to launch a national conversation. We want to be the spark that motivates people to take action, and give them tools and access to information to move closer to financial confidence."
The topic of financial stress is something that will be connecting with many Super Bowl fans. The only problem is that the Super Bowl is a time of party and helping to forget for a short time about money problems. The SunTrust Super Bowl 50 Ad manages to keep a hopeful and positive vibe making the topic of financial stress palatable for Super Bowl viewers.
The SunTrust Super Bowl 50 ad invites viewers to visit onUp.com, where you can take a quiz to assess your mental wealth.
SunTrust Banks, Inc., one of the nation's largest financial services organizations, is dedicated to Lighting the Way to Financial Well-Being for its clients and communities. Headquartered in Atlanta, the company serves a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2015, SunTrust had total assets of $187 billion and total deposits of $146 billion.
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