The first released Budweiser Super Bowl 50 Ad goes beyond cute dogs.
Earlier today the first Budweiser Super Bowl 50 Ad starring Helen Mirren was released. She tells what she thinks about drunk driving in clear words. Besides having a meaningful message, the Anheuser-Busch brand goes further in offering consumers a site to find a ride home.
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Additionally Budweiser will donate up to $1 million this campaign. For each use of campaign hashtag #GiveADamn through 11:59 p.m. ET on Sunday night, Budweiser will spend an additional $1 on safe ride home programs in 2016. The hashtag also triggers an eye-catching Twitter emoji that will facilitate additional shares of the campaign message.
"We can all agree that driving drunk is a very bad idea, yet people still do it. If we're able to make one person think twice and not get behind the wheel, then this campaign has done its job," said Brian Perkins, vice president, Budweiser. "We care about our consumers, and we wanted to address the issue differently than anyone ever has before, in an effort to start as many conversations as possible and get people to make a plan."
During the game, Budweiser will debut an additional 30-second spot by Anomaly titled "Not Backing Down," which will unapologetically celebrate all the things that make Budweiser America's No. 1 full-flavored lager. The spot will show the Budweiser Clydesdales in a new light, highlighting their strength, power and size as symbols of the hard work and care that goes into brewing Budweiser. "Not Backing Down" is the 27th Super Bowl ad to feature the Budweiser Clydesdales.
To find a ride home after a night out drinking visit standwithbud.com. Let's just hope you are not too drunk to pass the age check.
Watch 70-year-old Dame Helen Mirren drink a Bud in the Budweiser Super Bowl 50 Ad.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
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