Twitter is selling custom emojis at $1 million according to sources. Budweiser bought one of them for a Super Bowl 50 ad campaign.
See how Twitter makes boatloads of cash from custom emojis. Anheuser-Busch released today the first Budweiser Super Bowl 50 ad starring Helen Mirren. The commercial is aimed at ending drunk driving. Helen Mirren has clear words for what she thinks people are who drive drunk, and the Dame is right.
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Anheuser-Busch supports the cause donating $1 every time the hashtag #GivaADamn is used this week until Super Bowl Sunday. The brewer is donating up to $1 million. We already rang up the tally by putting this hashtag in the title of the story about it earlier. Oh we did it again in this story. Budweiser donates up to $1 million to safe ride home programs in 2016. We gladly help with that.
The brewer decided to pay also $1 million for the custom emoji to Twitter that appears when the hashtag #GiveADamn.
At least this is what sources say of Adweek say. The custom emojis are reserved for Twitter's biggest advertising customers. Not every brand can have these. I am not sure if $1 million is worth the emoji that Twitter displays for Budweiser's #GiveADamn. See above. I like the golden football that appears when you put the hashtag #SB50 in a Tweet.
These custom emojis are apparently part of larger packages that include Promoted Trends, Promoted Moments and Promoted Tweets.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.