Ace Metrix has released the top 25 most-liked Super Bowl ads of the last 5 years, and Budweiser comes out on top with six ads over this period, followed by Doritos with four ads and then the automotive industry comes after and the food category coming up in the rear.
Ace Metrix® provides technology, tools and insights that enable the advertising ecosystem to understand how and why video creative works with viewers. The company's comprehensive suite of tools map to ad objectives, including the creative impact of persuasion, breakthrough, emotional connection, and indicators of shareability.
With Budweiser topping the list with six top ads for the Super Bowls for five years, its “Puppy Love” ad in 2014 had a likeability score of 831, and its “Brotherhood” ad of 2013 had a likeability score of 804, and its “Lost Dog” ad of 2015 had a likeability score of 802.
“The King of Beers has earned another crown by becoming the King of Super Bowl advertising through the creation of ads that so effectively appeal to the largest, most demographically diverse TV audience in the world,” said Peter Daboll, CEO of Ace Metrix.
Doritos came up after Budweiser with five most-liked ads for the Super Bowl within the past five years, and its “Crash the Super Bowl” contest validates crowdsourcing ads and created a lot of successes for the Big Game for several years. Its “Slingbaby” ad of 2012 had a likeability score of 785, and its ads for 2011, 2012, 2013, and 2015 all made it into the most-liked Super Bowl ads.
Toyota, Bridgestone, and Mercedes had four top ads from the automotive category, and from the food industry emerged M&Ms and Snickers, Coca-Cola, Pepsi, and candy and soda among others.
“As Super Bowl ads have evolved in tone, length and appeal from some of the iconic ads of yesteryear, comparing ads from the last half decade to those older legends is no longer apples-to-apples. Brands today have to think about the life of their ad prior to and beyond television with the proliferation of digital distribution and social media,” Daboll added.
The Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV and online video ads, providing the advertising industry an unbiased resource to measure creative impact. Ace Metrix scores every national television and the majority of digital video ads, across 96 categories creating a complete comparative database—Ace Metrix LIVE®.
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Ace Metrix is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.