The Super Bowl halftime show will be something altogether different this time around. It will have entertainment galore in its repertoire.
The 50th Super Bowl is almost here! When halftime comes around at Levi’s Stadium, Santa Clara, California, the entertainment source will be a little different.
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The event will be held during the daytime with its sunshine and blue skies. Mostly, the Super Bowl is all about night time fireworks and bright lights with lots of glare. The fact that this time around it will occur in broad daylight means that the organizers will have to improvise.
The planning of this event begins a year in advance. Substitution is the necessary element. The organizers think along the lines of what to do instead of the usual entertainment extravaganza.
One of the administrators has said that although it will not be the best, it will have a beauty of its own. He said that though the Katy Perrys and Madonnas may not find it up to the mark, for now it will do.
The devil lay in the details and this time there will be a marked difference that will be overtly noticeable.
All the way from marching bands to some of the most cash-worthy performing artists of the world, the Super Bowl has something in store for everyone.
The group that brings this vision into reality is a small clique alright. These directors keep track of the artists and keep rotating them. The commitments and schedules of these artists are followed very closely. If they are free around the time of the Super Bowl, then negotiations are started to engage them for an appearance or two during the main event.
The whole burden of payments rests squarely on the shoulders of the NFL. And while its heads have not divulged just how much they shell out, they have said this much that it is quite a huge sum of money.
Enough to cause a dent in the wallet of any big shot. The artists add their two cents worth of ideas and practical additions in the whole shebang. Very few artists dare reject an offer since getting to perform on the platform is a rare chance of a lifetime.
Chris Martin of Coldplay will be available for this year’s Super Bowl. And so will the “Queen Bee” Beyonce. Even Bruno Mars is to join the roster of pop stars and starlets.
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Most of the artists have to be sworn in to secrecy and have to sign confidentiality contracts. The event is a large one alright. Beyonce is appearing for a second time on the platform. Last time she belted out a tune or two was in 2013.