A new insight generated by mXP, a mobile experience platform of the Phoenix Marketing International reveals that many people actually watch the Super Bowl because of the exciting commercial ads and the halftime shows, and not necessarily the game itself.
How To: Buy a Pokemon Go Plus
Some of the personal sentiments revealed around watching the Super Bowl reveal that –
- 31.16% of people watch Super Bowl only because of the commercial ads
- 25.44% of people watch the main game and very little else
- 10.4% of people prefer watching only the halftime show and nothing else
- 8.89% watch only the Super Bowl parties and other social aspects of the game
- 21.92% said they do not watch Super Bowl for whatever reasons
Other factors in the study reveal that for many people, the commercials are the main draw for tuning in to the Super Bowl and not necessarily the game itself.
The study also shows that people above the age of 55 are least likely to watch Super Bowl and 24% of this category disclosed they have no reasons to watch the game; and 19% millennials said they will not be watching the game.
People aged 45-54 according to the study love the game so much, with 30% of this group saying the game is the primary motivation for viewing the entire Super Bowl.
Meanwhile, millennials said they enjoy the halftime show more than anything else in the entire Super Bowl, with some people above 45 years saying the halftime show is the most enjoyable part of the game and their reason for watching.
"The new mXP research shows that younger audiences are particularly interested in the halftime show-- more so than the other age groups we tested," said Katherine DiPlacito, Phoenix Marketing International Research Analyst. "Halftime show advertisers should note this insight."