Chipotle held a serious meeting with all employees on Monday – closing down its stores during the duration of the meeting which was attended by over 50,000 company employees. But to compensate customers who were kept hungry while the meeting lasted, the company asked them to text “RAINCHECK” to 888-222 to win free burritos.
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All Chipotle stores were closed nationwide as staff met for the meeting which was basically to discuss food safety procedures; and by the time the meeting ended, the company promised to spend up to $10 million to assist local farmers in complying to the new food safety measures required by the company - the Mail Online reports.
“We have supported local farms around the country for a number of years because we believe it is the right thing to do,” said Steve Ells, Chipotle founder, chairman and co-CEO. “We recognize that it may be difficult for some local farms to comply with our heightened standards, but we are looking to help local farmers comply with our standards and to continue our support for local farms and rural communities around the country.
The farmer support will be delivered under the Chipotle Local Grower Support Initiative for food testing and food safety practices.
Chipotle has come under the hammer a number of times for food scares with the management saying a few of the incidents were linked to norovirus possibly transmitted by sick workers. The company therefore asked sick workers to alert their managers or field leader immediately.
Sales were affected when there was an outbreak of E. coli in late October and another norovirus incident in December.
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While the meeting held, it was broadcast live across the country and it could be watched from theaters and hotel conference rooms. Certain points were also posted on Twitter and its Periscope live-streaming app used to broadcast excerpts of the meeting which lasted for close to four hours – and company employees watched from over 400 locations around the country.