It has been a question that so many people have asked for decades: with so many fast food restaurants selling hamburgers, why isn't anyone really selling hot dogs?
Burger King has decided that enough is enough and they are going to add hot dogs to their menus at U.S. locations only. This is done, in part, because of a merger with Kraft Foods and H.J. Heinz, according to Bloomberg Business.
This marks a really significant expansion of the menu for the second-largest U.S. burger chain. They haven't done something this dramatic since they added a chicken sandwich in the later 1970s, according to the company's North American president, Alex Macedo.
According to reports, diners will have two options to start: the classic chili cheese or the all-American mustard, ketchup, relish, and onion version.
“We didn’t crack the code or anything,” Macedo said in an interview. “This is the most obvious product launch ever.”
This new item comes as both Burger King and Wendy's are trying to overcome McDonald's, which has been in a slump for the past few years. Both companies have added newer value items, healthier choices, and even some daring choices.
McDonald's is coming back, however, now that they are offering breakfast all day.
Burger King has been planning this release for over a year. It took some planning for the 7,150 U.S. locations to have access to them, but the official release date of February 23 is coming quickly. They polled customers to see what the most common toppings are, and the result is the two that you see. Of course, you can order them with or without some of the toppings.
As of the official release date, Burger King will be the biggest retailer of hot dogs in the world.
The hot dogs are coming from the iconic brand Oscar Meyer, a brand that comes from 3G Capital, much like Burger King does. Though the meat company was once part of Kraft, they were sold off last year when Kraft and Heinz merged. As for the owner of the brand, he likes the food:
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“We think we have something that’s pretty good,” he said. “It tastes like a backyard barbecue.”