Ford Motor Co. announced it has been their best January in terms of sales in the last four years.
It was just announced by Ford that they had their best January over the last four years. The reason being the rise of Ford sales in Europe. Ford sales rose by 10 percent in January.
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Ford sold 96,900 vehicles in its 20 traditional European markets last month. The sales outpaced the growth of Ford by 3 percent in the industry. Even the Ford market share increased by 0.2 percent, ultimately leading to a total increase of 7.9 percent.
Roelant de Waard is the vice president, marketing, sales and service at Ford in Europe. According to Waard, the auto industry in Europe is off to a very strong start.
Ford was able to outpace this growth thanks largely to the demand of their vehicles. Especially Ford SUVs, commercial vehicles and performance vehicles have been high in demand. Ford also gained share by selling to retail customers.
Meanwhile others in the industry are using self-registration and rentals sales extensively. SUV sales have played a large part in Ford’s performance in Europe.
The sales of the Ford Ecosport compact utility rose 50%, while Kuga midsize SUV sales rose by 19%. Ford expects its SUV sales to grow by about 30% in 2016.
The sales of Ford Performance vehicles have also almost tripled from 2015 in Europe. The Ford Fiesta ST, Focus ST and Focus ST diesel, and Mustang have had a great year. Ford expects 40,000 more Ford performance cars are likely to be sold in 2016.
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The European auto industry is off to a very strong start and Ford was able to outpace this growth thanks largely to demand for our SUVs, commercial vehicles and performance vehicles,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Importantly, we gained share by selling to retail customers while many others in industry are using self-registration and rentals sales extensively.”