The people of Los Angeles whose Spanish name means “the City of Angels” are asking people everywhere to “Follow the Sun” in 2024 to bring back the Olympic and Paralympic Games back to the US after 28 years hiatus of being conducted in other countries around the world.
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The Los Angeles 2024 bid leaders unveiled the official logo to be adopted for the games when it is finally approved; and the logo shows a symbol of athletes reaching for their dreams, illuminated and lifted by the shining rays of the sun. This is what also inspires the “Follow the Sun” slogan chosen for the LA 2024 event.
“Everyday people follow the sun to our city in pursuit of their dreams, spurring unprecedented creativity, innovation and progress,” said LA 2024 Chairman Casey Wasserman. “We’re inviting the world to Follow the Sun to California in 2024, to join us in LA for an Olympic and Paralympic Games that signal the dawn of a new era for the Olympic Movement.”
Los Angeles is the second largest city in the US and the nation’s entertainment capital – the most populous city in southern California where the rising and setting sun symbolizes the spirit of optimism and program defining the city. So choosing “Follow the Sun” as the LA 2024’s slogan emphasizes the perennial optimism and constant reinvention of the motion picture capital of the world.
“We all know that Los Angeles is a city that breathes Olympism. It’s in our DNA. But this logo is about more than Angelenos’ love for the Games,” said LA Mayor Eric Garcetti. “This logo capture's the essence of LA - a soaring belief that through hard work, creativity and ingenuity, we can follow the sun and reach the highest levels of success. It is with that commitment, that we are excited to continue following our dream of bringing the Games back to a city that loves them.”
Apart from unveiling the logo and slogan for LA 2024, the organizers also used the occasion to screen upcoming film “Race” produced by Focus Features and telling the story of legendary US track-and-field athlete Jesse Owens and how he prepared for the Olympic Games of 1936 in Berlin, Germany.
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The logo as well as the film that was used for the logo’s presentation were designed by Los Angeles-based creative agency 72andSunny. Other brand elements, including LA 2024’s official brand guidelines, were designed by Bruce Mau Design.