T-Mobile had a stellar quarter adding 2.1 million customers. Sprint reacts today with the introduction of new data plans.
Sprint (NYSE: S) announced today that it is simplifying how wireless users can share data with the introduction of Sprint Better Choice Plans, available nationwide on Friday, Feb. 19.
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The Sprint Better Choice Plans offer families more data than Verizon at a better value says Sprint. Sprint also says in the announcement the Sprint LTE Plus Network delivers faster download speeds than AT&T, Verizon and T-Mobile. This claim is based on Sprint’s analysis of average LTE download speeds using Nielsen NMP data (October thru December 2015). NMP data captures real consumer usage and performance for downloads of all file sizes greater than 150kb. Actual download speeds may vary by location and device capability.
Obviously T-Mobile's CEO John Legere has a different opinion about this.
With Sprint Better Choice Plans, customers get unlimited talk and text while on the Sprint Network. They simply choose the amount of sharable data and the number of lines needed for their family. When customers reach their monthly data allotment, they will get unlimited data at 2G speeds. Or, they can choose the automatic data buy-up option of $15 per GB of data, so they will never run out of high-speed data.
Sprint Better Choice Plans include Sprint Global Roaming, free unlimited international texting from the U.S. to more than 180 countries, and a mobile hotspot (draws from data allowance).
“With Sprint Better Choice Plans, we’ve truly simplified our wireless data share plans,” said Marcelo Claure, Sprint CEO. “Customers can choose the amount of data they want from extra small to extra, extra large, and then they can add the number of desired additional lines. This is just another example of what millions of new customers are telling us – Sprint offers the best value and overall experience compared to the competition.”
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For Verizon customers who want to switch, Sprint will cover switching fees up to $650 per line. The carrier war continues.