Strategy Analytics, a research and analytics firm, has published a report establishing that the global shipments of smartwatches reached 8.1 million units in the fourth quarter of 2015, outselling Swiss watches which shipped 7.9 million units within the same period. Since the emergence of smartwatches, this is the first time they would outsell Swiss watches on a global scale.
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In the fourth quarter of 2014, smartwatches shipped 1.9 million units compared with Swiss watches which shipped 8.3 million units, but smartwatches rose 316% from Q4 2014 to ship 8.1 million units in Q4 2015 compared to 7.9 million units shipped by Swiss watches within Q4 2015.
Cliff Raskind, Director of Strategy Analytics, said smartwatches sales are growing so much in North America, Western Europe and Asia. “Apple Watch captured an impressive 63 percent share of the global smartwatch market in Q4 2015, followed by Samsung with 16 percent. Apple and Samsung together account for a commanding 8 in 10 of all smartwatches shipped worldwide,” he said.
And Steven Waltzer, analyst at Strategy Analytics revealed that global Swiss watch shipments fell 5% from the 8.3 million units of Q4 2014 to the 7.9 million units of Q4 2015; meaning that worldwide demand for Swiss watches is slowing down and major players like Swatch are struggling to find growth.
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Neil Mawston, executive director at Strategy Analytics revealed that the Swiss watch industry had been taking the emergency of smartwatches for granted, hoping in vain that they’d soon fade away. “Swiss brands, like Tag Heuer, accounted for a tiny 1 percent of all smartwatches shipped globally during Q4 2015, and they are long way behind Apple, Samsung and other leaders in the high-growth smartwatch category,” he stated.