Today Google sent out a message to webmasters to get started with Google AMP, yet another thing to worry about.
"Google has detected that your site has content that might benefit from an upcoming feature in Google Search results. This feature relies on Accelerated Mobile Pages (AMP) - small, lightweight HTML pages that are optimized to load very fast on mobile devices. Google will soon show valid AMP pages with special features in Google Search results. Compliant AMP pages on your site will be eligible to be shown in search results with these new features," wrote Google in a message in Webmaster Tools.
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Translated this means, your site will not rank in the future for mobile searches if your site is not Google AMP compliant.
Marfeel announced today an out-of-the-box solution for mobile publishers, shortening publishers’ time-to-market for Google’s newly introduced AMP technology and adding on a deep link capability, pushing visitor traffic directly to the publisher’s own site.
Mobile web publishers recognize that users expect pages to load instantly; industry research indicates that as load times approach 10 seconds nearly 60 percent of viewers move on rather than wait. But the difficult process of implementing the newly released AMP technology is prohibitively labor-intensive for most publishers.
Now Marfeel can resolve that dilemma for its customers in a matter of minutes, according to co-founder and COO Juan Margenat. “From this point on any mobile publisher will automatically become AMP-compatible with just the implementation of a small line of code into their properties,” he explains.
“Marfeel will implement this new feature for all current customers, improving their search-ability and SEO from day one, adding on to Marfeel’s 360 complete mobile solution; future customers joining Marfeel will be AMP-compatible by implementing Marfeel’s own mobile website conversion technology. Publishers won’t need to use their own internal resources to gain the benefits of Google’s new solution.”
We have partnered with Barcelona based Marfeel a long time ago and they handle our (i4u.com) blazingly fast and still rich mobile interface for smartphone and tablets. I am gladly leaning back and not even read up on that Google AMP stuff.
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Google is supposed to start featuring the first AMP enabled sites including Buzzfeed starting this week.