Google AMP pages started to appear as early as Feb. 22 in mobile search results. Today Google makes it official.
Google announced today that AMP enabled pages are featured now in mobile search results. As reported some Google users have spotted AMP pages already earlier this week.
Google launched the Accelerated Mobile Pages Project (AMP) in October. Starting today, Google makes it easy to find AMP webpages in relevant mobile search results, giving you a lightning-fast reading experience for top stories.
Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast. It is also easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next.
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AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages. In many cases, they’ll load instantly.