Spotify is largely associated with streaming music and amazing parties, but it is now going a little technical by letting users know something of the technology behind the offerings they enjoy – and this leads to the announcement of a partnership with the Google Cloud Platform team to help Spotify with a platform infrastructure that will make people everywhere at every time access quality cloud music.
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Spotify’s VP of Engineering and Infrastructure, Nicholas Harteau, reveals that the company is obsessed with providing users a streaming music experience that gives them access to the music in the world from their phone – and they have always achieved this by “buying or leasing data-center space, server hardware, and networking gear as close to our customers as possible. This approach has allowed us to give you music instantly, wherever you are in the world.”
But considering the ever-changing conditions of the marketplace, and the scaling demands of users as well as latest features in digital music offerings, the company thinks it is high time it repositioned its focus and effort to do more to meet the changing times – hence the Google collaboration for cloud platform infrastructure.
“The storage, compute and network services available from cloud providers are as high quality, high performance and low cost as what the traditional approach provides,” Harteau said. “This makes the move to the cloud a no-brainer for us. Google, in our experience, has an edge here, but it’s a competitive space and we expect the big players to be battling it out for the foreseeable future.”
Spotify favors Google specifically for this partnership because of the latter’s data platform and tools which the former has personally experienced with delight. Spotify thinks an infrastructure provided by Google will make its teams more efficient and effective at keeping things up and running for millions of customers that rely on it for instant music.
Spotify remembers Google’s batch processing with Dataproc, amazing event delivery with Pub/Sub, great offerings with BigQuery, and other things to favor teaming with Google’s data infrastructure to meet its own business needs.
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“We have a large and complex backend, so this is a large and complex project that will take us some time to complete,” Harteau announced, adding that Spotify will keep users abreast of developments as the company proceeds with the deal that leads to upgrade of service infrastructure.