JCPenney is taking its name that almost is spelled like Penny literally in a new marketing campaign.
Search the house and find all pennies. You can get actual stuff for a single penny at clothing retailer JCPenney. JCPenney announces the launch of its new value proposition, “Get Your Penney’s Worth.”
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JCPenney will host so called “Penney Days,” a unique promotion that makes select items from the JCP's assortment of private brands available for just a penny.
"We want to be the shopping mecca for the modern American mom, which means we need to dimensionalize the idea of worth. We know our customers live very busy lives and we want every trip and interaction at JCPenney to be worth her time, her hard earned money and her effort," said Mary Beth West, chief customer and marketing officer for JCPenney.
“The launch of this new brand promise underscores our strategic focus on building private brands and revenue per customer to create sustainable loyalty. If JCPenney can help her discover the things she loves more easily, innovatively and consistently than anyone else, we know she’ll come back for more.”
JCPenney will introduce its penny deals campaign with a 30-second TV commercial , airing on cable and network television beginning Sunday, Feb. 28.
JCPenney will host its first weeklong Penney Days event starting Feb. 28 in stores and also online at jcp.com. Customers will have the opportunity to buy a regular priced Arizona brand apparel or accessory item and purchase another Arizona apparel or accessory item for just one penny.
Upcoming Penney Days will demonstrate the purchasing power of a penny by featuring unique in-store items for one cent with no additional purchase required, while supplies last.
JCPenney will host Penney Days throughout the year to drive customer excitement and showcase the Company’s broad assortment of private brands that offer the perfect blend of style, quality and value.
The Company will promote Penney Days through its weekly sales circulars, digital marketing and via 15-second television spots. JCPenney will also launch a social media campaign reminding users of the power of a penny. All campaign elements will be supported by the hashtag #SoWorthIt.
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The JCPenney penny campaign is pretty bold, especially because they offer the 1 cent deals also online. The store is basically offering freebies. We will be checking the online store to see which Arizona Brand items are eligible for a penny. The announcement sounds like that customers can pick any Arizona brand item.