The expansion of Amazon Dash continues.
Brita Infinity smart Pitcer Reorders Replacement Filters via Amazon Dash Replenishment automatically when the current filter is exhausted. The new Wi-Fi-enabled Brita Infinity pitcher is equipped with a built-in counter that tracks the amount of water that passes through the pitcher’s filter.
The pitcher itself will automatically order a new filter through Amazon Dash Replenishment when the old filter nears its capacity. This new connected pitcher with Amazon Dash Replenishment avoids the hassle of ordering new ones. On the other hand these counters on the Brita pitchers tend to be too much on the safe side and count out a filter before its really done.
The Brita pitcher connects with the Amazon ordering service to ensure automatic replacement filter orders are made when the filter nears its capacity, roughly 40 gallons of water. While the service is automatic, consumers stays in control and can manage their orders and deliveries online at any time.
Which makes a lot of sense as you want to buy not just a single filter. You want to buy in bulk or look for special offers.
“Amazon is all about making our customers’ lives more convenient. Our goal is to ensure customers always have the everyday essentials they need, and with Dash Replenishment, smart household products know when it’s time to reorder to keep those essentials in stock,” said Daniel Rausch, Director, Amazon Devices. “With the Brita Infinity Pitcher and Amazon Dash Replenishment, customers will always have clean, great-tasting water. That moment of realizing you haven’t changed your filter in months, and you don’t have one on-hand, is gone—a new filter magically appears on a customer’s doorstep right when it’s needed.”
Brita’s new Infinity pitcher is available now on Amazon for a suggested retail price of $44.99.
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Last week Samsung announced that several of its printers are now Amazon Dash enabled.