Anyone who has ever used a GoPro knows that there are some problems linked to the editing process - and GoPro knows it too, which is why they are taking steps to solve the problem.
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The manufacturer of the action camera has made steps to purchase Replay and Splice, video editing apps, that make it easier for GoPro users to edit hours upon hours of footage, according to Fortune.
“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” said Nicholas Woodman, founder and CEO of GoPro, in a statement. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”
Replay allows users to select video clips and photos that are then automatically combined into a single video. You can also add transition and synchronized music to the clip. Splice allows you to edit how the video looks, but allows you to do almost all of it on your phone.
Both are currently available on iOS and will be on Android soon.
GoPro has been struggling lately, as sales have coursed downward, falling 31% ($437 million) compared to last year. They had to cut about 100 jobs after their fourth quarter and holiday sales weren't what they need to be.
They are trying to simplify the product so that more and more people will consider purchasing it. The first step in that will be to reduce the number of products that they have, eliminating the Hero, Hero+, and Hero+ LCD in April. The next step is to make everything easier to edit.
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Still, winning back those customers won't be easy. Some shareholders are already bailing and others are suing the company.