The Keranique brand expands its retail channels to include Sephora.com.
Keranique announces its launch on Sephora.com, expanding its retail footprint and priming the brand for its biggest year yet.
With over 30 million women in the U.S. experiencing some form of hair loss, this partnership with the leading global beauty retailer addresses the growing consumer demand for hair growth solutions as well as treatment for thinning hair and is a testament to Keranique's rapid expansion and double digit growth across its multi-channel retail distribution over the last 5 years.
"The launch of the Keranique system and portfolio of products on Sephora.com is an extraordinary milestone in the evolution of the Keranique brand. This opportunity, with the most prestigious North American beauty retailer, raises consumer awareness and helps us reach more of the growing number of women who deserve clinically-effective remedies and products which promote hair growth and also treat and style thinning hair," said Andrew Surwilo, Co-Founder/CEO of Atlantic Coast Brands, parent company of Keranique.
Keranique's launch on Sephora.com comes on the heels of a monumental 2015 during which the brand expanded its reach to the department store channel, launching on Nordstrom.com in June. Keranique, which was first marketed via Direct Response channels in 2009, entered nationwide retail distribution through Ulta Beauty stores in Fall 2014 and has achieved an impressive 30% year-over-year increase in sales, closing 2015 at 48% over plan. Keranique's online success extends to boutique retailers such as Dermstore.com, Skinstore.com and Beauty.com, as well as home shopping giant QVC and QVC.com.
The full Keranique portfolio of products is now available on Sephora.com. The collection includes the clinically proven three-part system (Scalp Stimulating Shampoo and Volumizing Keratin Conditioner formulas, and the Hair Regrowth Treatment for Women) as well as a variety of preventative treatment and styling products specially formulated for women with fine or thinning hair, to promote scalp health and foster the optimal environment for hair growth.
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Keranique has developed a system of haircare solutions to effectively address the underlying causes of women's hair thinning and loss. Formulated with its proprietary Keratin Amino Complex, the collection of mild cleansers, gentle conditioners, intensive treatments, and light-weight styling products help nourish the scalp and fortify thinning hair, in order to promote healthy hair growth, protect against hair loss and damage, maximize fullness and create the optimal environment for fuller, thicker, healthier hair.