Apple has created themselves another Twitter account, this time adding a support channel for Twitter users to communicate with. The account is named @AppleSupport, and the company announced that the account will be used for offering help to users who have Apple-related problems and tweeting out tips and tricks on how to get more out of their products.
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“We’re here to provide tips, tricks and helpful information when you need it most, and if you have a question, well — we’re here to help with that too,” the @AppleSupport Twitter blog reads.
Though the account is only a few hours old, as of press time, the account has over 76,000 followers, and there are already tons of questions coming in about all Apple products. Some of the popular questions include those about iCloud backup problems, charging issues, the new iPhones, and a few other up and coming products - to which many got a polite ‘we don’t comment on future products’ response from the support staff.
The first tip that was tweeted out is a "how to" guide for the Notes app, which showed how to turn a traditional bulleted list into a check list.
This isn't the first time that Apple has created a support channel. They have already had an Apple Music Help Twitter Account, and the official App Store Twitter account has been around for years. There is also a Twitter support account for Beats by Dr. Dre, but that existed before Apple bought the company.
The question that many are considering is why now? It could be that they are trying to make a public presence as they fight against the FBI over encryption and iOS security.
Apple has also been putting a lot of emphasis on customer support as more and more companies are starting to challenge them.
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