The Optima Sportswagon, the Optima Plug-in Hybrid and Niro hybrid crossover by Kia all had their debut.
Kia seems to have taken full advantage of the Swiss event as it unveiled not one but three new models. First off the all-new Kia Optima Sportswagon had its world premiere at the 2016 Geneva Motor Show.
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The Optima Sportswagon will go on sale all over Europe in the fourth quarter of 2016. Also sharing the Kia stage at the Swiss convention was the all-new Optima Plug-in Hybrid saloon and Niro hybrid crossover.
Both of the saloon and the crossover made their European debuts after the Chicago Auto Show. Michael Cole is the CEO of KIA Motors Europe.
According to Cole, the three new models will bring Kia into new segments for the first time. The three new models will also help drive Kia’s growth in Europe.
The Optima Sportswagon is Kia’s first D-segment tourer and inspired from the 2015 Sportspace Concept. The new Optima Sportswagon offers striking exterior design and high quality interior with the appeal of a tourer.
The Optima Sportswagon will come in both 1.7-litre turbodiesel and 2.0-litre CVVL petrol engines. A high-powered 2.0-litre T-GDI engine for GT models will also be offered.
The Optima Plug-in Hybrid is an addition to Kia’s D-segment Optima line-up. The all-new Optima Plug-in Hybrid car is powered by a 9.8 kWh lithium-polymer battery pack. A 50 kW electric motor is also present and can operate in pure-electric mode for more than 54 km.
The all-new Kia Niro is a low-emissions hybrid crossover. It contains the Kia 1.6-litre ‘Kappa’ GDI engine. The engine is capable of producing 105 horse power and 147 Nm torque.
Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: “These three new models will bring Kia into new segments for the first time, and help drive the brand’s growth in Europe for years to come.
“The SPORTSPACE concept from 2015 signalled a clear direction for the next generation Optima, and the Sportswagon adds an extra level of style and practicality to the well-received saloon. We decided to show our first-ever D-segment tourer together with our first-ever plug-in hybrid in Geneva to demonstrate our commitment to this hugely important sector, aimed at attracting new private and corporate buyers to the brand.
“The Kia Niro will also broaden our appeal to European customers, offering a compelling blend of crossover practicality with the cool, modern styling for which Kia is famous, and an efficient new hybrid powertrain to keep running costs down. The Niro fills a gap in the market for a crossover with low hybrid emissions, and will enable us to attract a new type of car buyer. Hybrid sales have more than doubled in Europe over the last five years, and are forecast to account for approximately 700,000 sales in Europe by 2020.
“The Niro and Optima Plug-in Hybrid will also help us meet our 2020 global target to improve average fleet fuel efficiency by 25 per cent over 2014 levels.”
Find all the GIMS 2016 announcements in our Car News.
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The Geneva International Motor Show 2016 is expected welcome close to 700,000 visitors during the 10 days. 10,000 of those are from the press, making this car show one of the most important ones in the world.