Meerkat Steps Away From Live Streaming

Posted: Mar 6 2016, 6:52pm CST | by , in News | Technology News


Meerkat Steps Away From Live Streaming
Photo Credit: Getty Images

The company that started it all was simply outmatched by giants like Facebook and Twitter.

Meerkat came onto the market a few years ago with a giant boom and everyone thought that the tech company and product would change the world - however, it is now looking to switch gears and move toward something else.

There were initially talks on Friday, but now PCWorld confirms that Meerkat is moving away from the public livestreaming that they originally started out doing and will focus on delivering other kinds of video-centric social networking features.

Meerkat does continue to attract a lot of viewers according to the company CEO Ben Rubin, the company is still struggling to keep an active user base of people who are actually willing to stream. They also said that there was direct competition from some of the larger social media companies like Twitter and Facebook.

“While live video has become an interesting feature on top of Twitter and Facebook, it hasn’t yet developed into a self-sustaining new network as we hoped we would do with Meerkat,” Rubin wrote in a memo to investors that Meerkat posted to its company blog. “All of these platforms are struggling to create repeat broadcasters at a growing rate and the viewership isn’t much higher today than we thought it was last summer.”

It is a sad end to a company that was once the talk of the tech world, and it certainly didn't take others long to hop onto the bandwagon. Twitter probably delivered the deadliest punch, introducing Periscope.

Next Up for Meerkat

In the same memo to investors, Meerkat leaders explained that the company does still see value in livestreaming, even though they are going to de-emphasize it. In fact, they hinted that their newest venture will be to focus on smaller groups of livestreaming, including to friends, family members, and acquaintances.

“We found the best Meerkat moments happened when people who knew each other (either in person or online) came together live and interacted in real-time,” the company’s memo reads. “We saw this in the conversations when the threads would go on and on and on. We especially saw this in cameo when broadcasters were able to see their audience and interact in a more human way, people passed around the camera for a campfire chat session.”

What this means isn't clear at the moment, but it definitely sounds like it will be closer to a Skype type situation. Meerkat isn't saying when they are going to pull out and of their newest products, and for the time being at least, Meerkat livestreaming is still available for iOS and Android.

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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