BMW announced they want to build the ultimate driving machine with autonomous systems.
The 100th anniversary of BMW is coming up and the board wants a complete overhaul of the company. According to BMW they are preparing for a world where the cars drive themselves while the customers are only passengers.
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BMW wants to build the ultimate driving machine as it has been doing so for the last century. The people at BMW research and development described plans for the over haul.
According to Reuters, BMW is planning to convert half the R&D staff into computer programmers to work on self-driving cars. BMW will thus be competing with the likes of Tesla, Apple and Google.
At the Geneva Motor Show a BMW official stated for them it is a core competence to have the most intelligent car. BMW’s task is to preserve their business model without surrendering it to an internet player.
Otherwise BMW will end up as a supplier for companies like Apple to give out parts for cars. In order to enter the tech world BMW will have to strike many deals quickly and develop a new network of suppliers.
Some of the suppliers will have to be completely outside the traditional automotive industry. BMW has a lot of catching up to do in artificial intelligence.
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Currently BMW has only 20 percent of software engineers in its entire work force. To strike out in the tech business BMW will have to raise the count to 50 percent at least. BMW seems to be looking at the future, time will tell.