Amazon just opened its first bookstore in November, a hugely successful one in Seattle. Now, they announced today that they are going to be opening another literary location in San Diego this summer. Originally there were rumors of the store opening in February, because there were job listings posted for the area. However, the company only released that information today.
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If we use the Seattle location as a base for what to expect, the new bookstore will be offering up a bunch of bestselling books, but they will also be carrying electronics like the Kindles, Fire TVs, Fire Tablets, and the Echo. The stores all have a type of "upscale" vibe that brings in higher paying customers.
While they are introducing stores, there have been some reports that they plan on offering as many as 400 stores across the nation. The quote was provided by General Growth Properties (GGP) after analyzing an earning’s call.
"You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400,” said a GGP executive at the time. However, the company quickly stepped back from this statement, saying that its suggestion was “not intended to represent Amazon’s plans.”
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Whatever the plans may be, it can't be denied that they are going to eventually create a chain of stored across the United States. “We are excited to be bringing Amazon Books to the University Towne Center Mall in San Diego and we are currently hiring store managers and associates,” said Amazon spokesperson Sarah Gelman to the LA Times. “Stay tuned for additional details down the road.”