Virtual reality is becoming a key marketing tool, especially when it comes to hugely attended events that are difficult to get tickets for. When Coachella attendees will get their welcome box this year, it will contain wristbands, itineraries, and this year, a special edition Google Cardboard headset. The festival has teamed up with Vantage.tv to create a Coachella VR app that uses Google's virtual reality accessory and the Samsung Gear VR. Inside of the app, there will be 360-degree photos from other years and performances from artists that will hit the stage this year.
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Most importantly, it will help people who have never been to Coachella before figure out important locations ahead of time, things like bathrooms, water stations, and important other locations. You can also get to know unfamiliar artists without having to look all over and use up your phone's battery. There will be new content added to all of the related apps as the festival comes up.
This app is basically meant for attendees; it could also be interesting for people who aren't there, according to Venture Beat. Those of us at home will be able to livestream the performances as well, but those details haven't been released yet.
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The hope is that the VR will boost the pre-festival experience so that people can come into the situation happy. It will also encourage people at home to watch the festival, presumably allowing them to raise ticket prices.