The Mexican beer brand replaces its iconic spokesmodel "The Most Interesting Man." Watch the farewell ad below.
Mexican Beer brand Dos Equis says adios to "The Most Interesting Man" with a new commercial that sends the iconic spokesmodel off into space. 77-year-old Jonathan Goldsmith is ending his 9-year-run as the Most Interesting Man. Jonathan Goldsmith is an American actor who appeared in movies and TV shows. He appeared in the 60s classic Clint Eastwood movie Hang 'Em High as well as in the TV series Dragnet.
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Update: The new Most Interesting Man of the World has been revealed.
In the ad the Most Interesting Man gets sent off by a huge crowd into space. Before take-off he delivers his classic line "Stay Thirsty My Friends."
Dos Equis will reveal a new actor this fall, when a new campaign launches. The new Dos Equis commercials are supposed to be a modern take on the Most Interesting Man ads that have been praised as one of the best campaigns in the past years.
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Ad Age reports that Dos Equis will launch a College Football sponsorship that kicks off with the College Football Playoffs this fall. The new marketing campaign will reflect this new deal.