The Tag Heuer smartwatch launched with plastic bands. At the Baselworld Tag Heuer introduced a more sophisticated band.
The $1,500 Tag Heuer Connected Android Wear smartwatch launched in November and has turned out to be descent success for the Swiss watchmaker despite the high price. Today at the Baselworld 2016, Tag Heuer unveiled a brown leather strap for the Tag Heuer Carerra Connected watch.
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The Tag Heuer Connected launched with a series of colorful plastic bands. One of the reasons Tag Heuer's first smartwatch is sucessful is the option to convert it into a mechanical watch. Tag Heuer found with this option a key differentiator. Customers can replace the Connected Watch with a mechanical version after 2 years for $1,500.
I still prefer to buy a mechanical Tag Heuer watch from the get go, but apparently there are consumers who love the idea.
At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold.
Completed by a textured black rubber strap (six other colors – red, blue, white, orange, green and yellow - are available, sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch.
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Tag Heuer announced six new Timepieces at the Baselworld 2016 so far.