That is some great marketing. Italian ice cream chain Rita's Italian Ice is giving away free ice today on the Vernal Equinox and people are loving it.
Today, March 20 you can get a free Ice Italian Ice cream at Rita’s stores across the country. This the 24th annual free ice day at Rita's Italian Ice. This promotion is so popular that "Rita's Italian Ice" is the most searched query on Google right now.
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Every year since 24 years, Rita’s kicks off the First Day of Spring by giving away free Italian Ice.
Rita's locations are open today from 12PM-9PM. If your Tweet with hashtag #ritasfirstdayofspring photos of your first day of Spring you can win prizes. Submissions are accepted until March 25.
To find a Rita's Italian Ice store location visit the Rita's site. Most Rita's locations are on the East coast, but there are also Rita's in California, Utah and other States.
The Rita's Ice is made freshly daily with real fruit in each fruit flavored ice. Rita's is a franchise chain with over 600 locations around the country. Rita's was founded by Bob Tumolo, a former Philadelphia firefighter back in 1984. Tumolo opened his first store in Bensalem, PA and named the business after his wife, Rita. The business took off within the first 20 years growing to 300 location in 2005.
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Since 2011 Rita's was sold to investment firm Falconhead Capital, LLC.