The DC movie has a lot of hopes resting on its shoulders as many believe that it will open in the U.S. with $150 million at least.
Ever since the Harry Potter series finished, Warner Bros. has been struggling to put out a great franchise that will rake in some steady earnings.
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Even last year, the studios faced more fails at the box office than hits. By now Warner Bros. needs something big and they are looking right at it in Batman vs. Superman.
The Ben Affleck, Henry Cavill and Gal Gadot starring movie features the iconic DC Comics superheroes Batman, Superman and Wonder Woman respectively.
The movie is the laydown for the Justice League and other spinoffs like the Wonder Woman which is already in production. The movie is set to release on this Easter weekend across the world.
The movie will be released on the day to date basis in all the countries including China. The $200 million project will hit some European markets midweek before it begins to rollout in North America on Thursday night in roughly 3,800 theatres.
By Friday, it will be playing in around 4,000 locations, according to THR. The readings for the huge interest in pre-release tracking are already suggestive of a $150 million opening or more in North America while other are betting above that number.
It is a simple observation that this debacle is the greatest in the DC Comics universe and while Marvel has taken a solid front in the superhero franchise, it’s latest hit being the R-rated Deadpool on the President’s Day, there have been some drops in the Avengers: Age of Ultron.
Marvel’s is exploring new areas as the main superheroes trilogies and movies seem to be maxing out. This is the perfect opportunity to for DC to turn the seats in the other direction by winning over the audience with this instalment and making a huge pay day out of it as well.
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The movie will be followed by Suicide Squad later this year which could cement DC’s status in the annuls of comic book hero hits.