Nintendo surprised today with the announcement to release Miitomo in the United States this week.
On March 31, Miitomo, the company’s first-ever smart device application, is launching in the United States and several other countries. Miitomo is a free-to-start social experience that lets users spark one-of-a-kind conversations with friends in a whole new way using Mii characters.
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The Miitomot already launched in Japan and was downloaded more than 1 million times in its first three days of availability, while achieving the #1 most downloaded free app status in both the App Store and Google Play storefronts.
“With Miitomo, Nintendo takes its first step into the world of smart devices,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “Miitomo brings the special Nintendo charm and polish that people around the world love to an entirely new format and audience.”
I rather would like to see from Nintendo Mario on the iPhone and not a social app. It is not clear if Americans also go for Miitomo, or if it's more of a Japanese thing.
After downloading the application for free on the App Store for iPhone, iPod Touch or iPad, along with Android devices, users create a Mii character and customize facial features like eyes and hair, as well as voice and personality. Users can also use the camera on their smart devices to snap a photo of themselves, which can be used to create a Mii, or they can simply import their Mii from their Wii U or Nintendo 3DS systems using a QR Code.
Once their Mii is ready, users can add friends who already have the app in person, or by linking the app with their existing Facebook or Twitter accounts.
After that step is complete, it’s time to answer some questions. Miitomo creates conversations and turns discussions into a form of play by prompting users to answer all kinds of fun questions.
How would you define your fashion style? What’s the weirdest thing you’ve ever eaten? If you were given ten grand to spend in one day, what would you do? The answers get shared among friends, sparking interesting conversations, part of the fun is discovering unexpected facts about your friends says Nintendo. When users hear how their friends responded to questions, they can give answers a “heart” or a written or picture comment.
To preregister for Miitomo, users can sign up for a Nintendo Account at https://miitomo.com before March 31 to receive an email when the app is ready to download.
People that create their Nintendo Account and preregister before March 31 will also receive Platinum Points for the new My Nintendo rewards program, which will simultaneously launch with Miitomo.
Aiming to be much more than a standard rewards program, My Nintendo is a comprehensive service that rewards users for interacting with Nintendo products and services in a variety of ways. Miitomo users who link the app to their Nintendo Account will be able to take advantage of My Nintendo to enhance their experience.
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Platinum Points can be earned by interacting with Nintendo apps and services, including Miitomo. Gold Points are earned when purchasing digital versions of games from Nintendo.com or Nintendo eShop on Wii U and Nintendo 3DS. Both Platinum and Gold Points can be redeemed for rewards like games, download content, in-app items and eShop discount coupons.