Volkswagen has reassured its dealers and reaffirms commitment to the U.S. market on growth plans of production.
Global head of Volkswagen Herbert Diess and Chief Executive of the company Hinrich Woebcken met with the dealers in Las Vegas on Saturday. They told the company’s dealers that Volkswagen is committed to its strategy of mass-market in the U.S.
Don't Miss: Sam's Club Black Friday 2016 Details
Volkswagen’s spokesperson said that company has doubled its production to challenge Subaru, the Japanese automaker in the U.S. Last year the company submitted figures for its diesel vehicles to U.S. government officials.
These submitted figures were not real as the company edited figures to show that emission figures were according to the U.S. standards.
This “emissions scandal” led to the resignation of Martin Winterkorn, CEO of Volkswagen and company experienced a great loss last year. But now the company has assured its dealers that VW has not given up on the American market.
“We are working to redefine the Volkswagen brand in the United States by strengthening our management team, our partnerships with dealers, and our product portfolio. We want to grow the volume consistently beyond past levels, and we will do this with our partners, the dealers. More than ever, we will include their ideas and their requirements into our decision-making,” Herbert Diess told reporters after the meeting (via Bloomberg).
“If there’s going to be a redefinition, it’s going to be price-competitive German engineering,’’ said Michael DiFeo, the dealer principal at Linden Volkswagen in New Jersey, who attended Saturday’s meeting.
Volkswagen’s officials met with the dealers in order to address the 2015’s emissions scandal. According to the sources, the company rigged about 600,000 diesel vehicles with emissions-cheating software.
Volkswagen’s bold words certainly have make headlines but automotive analysts do not appear to be too impressed so far with the carmaker’s commitment.
Don't Miss: iPhone 8: Everything You Need to Know
Autotrader.com analyst Michelle Krebs said, “We have to see some action. They keep talking about where they want to be with sales, but there’s still no plan for taking care of the customers they have, and to win back the customers they’re losing.”