The NFL and Twitter have paired up to bring the sport into the future.
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The league and the social media giant have reached an agreement for Twitter to live-stream Thursday night games during this upcoming 2016-2017 season. This agreement will cover the entire game - not just highlights. With 800 million users, Twitter will now become a home to football fans.
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football,” Goodell said in a statement released by the league a little later. “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure ‘Thursday Night Football’ is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.”
The league has stressed that the content is free and it will also include in-game highlights. Periscopes from before the game and from highlighted players will complete the experience, according to US Weekly.
Facebook lost out on the bid because they wanted live television without commercials, something that just didn't seem possible from an organization that makes massive amounts of money from advertisements.
Sharing Thursday night presentations of the games cost NBC and CBS $450 million. Each station will air five of the Thursday night games, with the NFL Network airing eight Thursday and several late season games. The Twitter deal is worth less than $10 million for 10 games, but it will give publicity to NBC and CBS.
Yahoo, Verizon, and Amazon were considered the top contenders to get the games.
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However, Twitter and the NFL have had a relationship previously which likely pushed them into the winner's circle.