The BMW Group has entered the Seattle market with a big bang. The novel brand name ReachNow is the magic of the moment.
Under the ReachNow rubric, BMW has launched its car sharing service in Seattle. This takes the European scheme of DriveNow as its basic role model system.
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BMW’s clientele in the USA will be able to choose futuristic services related to mobility at the drop of a hat. In Seattle alone, ReachNow has a total of 370 BMW and MINI vehicles. About 20% of this fleet is composed of BMW i3 electric vehicles. More cities of the USA will be getting this service soon.
This is in synch with the company’s NUMBER ONE > NEXT strategy. It was laid on the line some three weeks ago by the chairman of the company. Such services will remain a key part of the company’s repertoire in the years ahead.
One of the members of the board of trustees said at the event that at present it was a very exciting period in the automobile industry. As for the clientele, it expected easy and quick solutions to the problems found in metropolitan areas.
This was the main reason why BMW was adding this service to its list. The issues that cropped up in big city life had to be resolved and these included traffic jams and finding one’s way around street corners.
The ReachNow brand provided mobility by demand. It consisted of a host of amenities under one roof. Furthermore, Seattle was the ideal and perfect venue from which this service was being introduced to the rest of the US of A. ReachNow will be getting the full list of services this year.
They include among them: delivery service, lengthy usage of the vehicles, car sharing, renting out personal vehicles and chauffeur service. In case of the first, the desired vehicle is sent to the targeted customer. It is a sort of booking of services.
Customers can also keep their vehicles for long periods of time. Car pooling is also in the cards as the third option guarantees. By renting out your own car, the cost of owning one can be reduced considerably.
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Finally, a car with a driver will be the perfect combination. Registration will be through smartphone facility. The payment mode is simple and efficient. It is the best employment of vehicles for a number of strategic uses just for the sake of the valued clientele.