The merchandise box that will be used for all Star Wars spin off movie merchandise unveiled for the worldwide fans.
Everyone in the world experienced the Star Wars mania. Disney and LucasFilm proved that they can sell anything that will have the words Star Wars on it.
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That implies that they have to keep the movies coming and the reason that Disney invested in Star Wars because they see the potential of the vast opportunities that the franchise could offer.
This week we got treated to the first spin off movie of the franchise. Rogue One: A Star Wars Story gave us a glimpse of the galaxy before the first movie in which a team of rebels is hired to find out about the Death Star and find out how it works.
With an array of new characters starring Oscar nominee Felicity Jones in the lead, the movie has given the fans a new range of characters to explore and think about. The movie has been shot in CGI and flaunts Star Wars universe before we saw it in Star Wars: Episode IV A New Hope.
So it is intriguing to see why fans will go to watch this spin off and the reason might be that same as they all went to see Daisy Ridley, John Boyega and Oscar Issac in the main roles.
Disney and LucasFilm have reformed the series to generate interest among the younger audience. They have seen series like Hunger Games and Divergent go to the peaks of success because of vested interest by the younger generation.
So the studios are relying on making the younger audience come to the theatre and one of the most successful marketing strategies for Star Wars Episode VIII: The Force Awakens was merchandise sales. Giving every fan and potential fan a piece of the movie and characters.
They are applying the same strategy for Rogue One, according to ScreenRant. Later this year, in September, a Force Friday event is set to happen where we will probably get our hands on the new Rogue One merchandise.
So what should we be looking out for? The box that the Star Wars Instagram page posted. Yes, it is the packaging in which all Rogue One related merchandise will be packed in.
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It is not going with the entire title of Rogue One: A Star Wars Story, the marketing guys are just going with Star Wars: Rogue One on the box figuring that anyone with the words Star Wars on it will sell.